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Coaching & Technology: Unlocking the Synergy Potential of AI and Human Ingenuity

Writer's picture: SANDRINE GELIN G&L SHIFTSANDRINE GELIN G&L SHIFT

Updated: Jan 27, 2024


Coaching & Technology: Unlocking the Synergy Potential of AI and Human Ingenuity

The 2023 NYU Coaching and Technology Summit marked its second year, bringing together leading entrepreneurs, executives, and thought leaders in the digital coaching technology realm to address pivotal issues in this burgeoning industry. Here are key insights providing a glimpse into the exciting and transformative future awaiting coaching.


1️⃣ The swift adoption of Large Language Models (LLMs) and Generative Artificial Intelligence (AI) for commercial purposes is noteworthy. Coachbots, particularly powered by advancements in AI like ChatGPT, are gaining traction as essential coaching tools. Projections suggest widespread integration could occur in as little as six months.


2️⃣ The convergence of Coaching and Learning and Development (L&D) is emphasized, highlighting the increased potency of coaching within well-planned organizational learning and development programs. Providers are prioritizing coaches' deeper understanding of the contextual nuances, aligning with organizational philosophies, cultures, and goals.


3️⃣ In the industry, some providers are adopting the software as a service (SaaS) approach, offering software packages to manage and track coaching services. These providers embrace open architectures for seamless technological integration with human resource information systems, learning management systems, and even competing digital coaching service providers.


4️⃣ Reflecting on the 2000s, where social media sparked debates and controversies, the coaching industry faces a similar landscape. Professional bodies, such as the ICF, play a crucial role in providing guidance and promoting ethical responsibility. Notably, the ICF has developed standards for AI in coaching.


5️⃣ We have entered an era categorizing professional coaching into three forms: Human coaching, hybrid/tech-enabled human coaching, and AI-driven chatbot coaching.


Looking ahead, the challenge for the coaching profession lies in finding innovative ways to integrate rapidly evolving technologies that enhance practice while preserving the fundamentally human nature of the profession.




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